The Bunker Strategy: surviving in lock-down

When I wrote the book the Catapult Effect in 2019, I was convinced that business is war. In January this year, I was reflecting on my goals and planning for an awesome 2020, with great plans for my business and my life in general. By the time I was celebrating my birthday on the 1st of March the threat of COVID-19 was becoming much more apparent. COVID-19 was threatening our health, survival and way of life.

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