3 things you need to make your product/service viral

I love ideas and I love innovation, especially when they become products and services. But at times it is difficult to bring ideas or innovations into the public space especially in Zimbabwe and probably around Africa. When I wrote the book the Lion and the Maasai Warrior, one of the things that was burning on my heart was the need to develop local solutions in Africa that solve local problems. In light of this I have been exploring and thinking around what would make any idea viral in Africa.

You need to SOLVE A PROBLEM:

You need to deliver DELIVER QUALITY:


  1. Your product/idea aligns with moral and ethical standards within the community, Imagine trying to sell beef burgers to a community of people who believe cows are sacred. That’s why McDonald’s Indian menu has no beef or pork.
  2. Your product/service delivers functionality that is relevant and useful. This is deeply entrenched in the way the product is made and why it has been made in that way. How much of the product design has taken into consideration customer need? How much of the product development process has appreciated the customer’s context. Everything from packaging to the quality of raw materials affects the perceived value a product derives from the customer.
  3. Your product has sufficient benefits to extract a monetary returns from the community. The community intently frequents your distribution channels to access your product

The next time you walk into a supermarket just observe how some products fly off the shelf and others are like paintings in an art gallery. What you will find is the products that are viral and in demand clearly, solve a problem, deliver quality and communicate value.

Musekiwa is a prolific and eccentric author with amazing titles suitable for business strategy and daily living, which he has published.